Privacy Policy

This Privacy Policy explains how Alcina Engineering Ltd. (“we”, “our”, “us”) collects, uses, and protects your personal information when you visit https://www.alcinaengineering.co.uk or contact us via the website.

If you do not agree with this Policy, you should discontinue use of our website and refrain from submitting your personal information.

1. Data Controller

The Data Controller responsible for your personal information is:

Alcina Engineering Ltd.
Unit 5 Wharton Street Industrial Estate
Wharton Street
Birmingham
B5 7TR

Email: sales@alcinaengineering.co.uk

2. Legal Bases for Processing

Under the UK GDPR and PECR, we process your personal data on the following lawful bases:

  • Legitimate Interest – for responding to contact form enquiries, maintaining website security, and improving services.
  • Legal Obligation – when we need to comply with applicable laws (e.g., accounting or tax).

3. Information We Collect

When you use our contact form, we collect the following information:

  • Name (required)
  • Email address (required)
  • Phone number (optional)
  • Company name (optional)
  • Message (required)

This information is necessary for us to respond to your enquiry.

We may also collect technical data automatically when you visit our site (such as IP address, browser type, and pages visited) through cookies or similar technologies (see Section 6).

4. How We Use Your Data

We use the personal data collected via the contact form for the purpose of:

  • Responding to your enquiry and providing requested information.
  • Following up on business discussions or potential collaboration.
  • Maintaining records of communications for administrative purposes.

We do not use your data for marketing purposes and do not share it with third parties for advertising.

5. Data Retention

We retain your personal information only for as long as necessary:

  • Contact form data: kept for up to 12 months after resolution of your enquiry, unless legal obligations require longer storage.
  • Cookies and technical data: retained in accordance with browser and system settings (see Section 6).

6. Cookies and Tracking

Our website uses cookies and similar technologies to improve functionality and performance.

Types of cookies we may use:

  • Essential cookies – necessary for website functionality.
  • Functional cookies – for enhanced features (such as Google Maps).

You can manage or disable cookies through your browser settings. Some cookies may remain until you delete them manually.

7. Google Maps

Our website includes an embedded Google Maps feature to help you locate our business.

When you view or interact with the map, Google may collect and process information such as your IP address and device details. In some cases, Google may also use cookies or similar technologies.

Google LLC is based in the United States, which means data may be transferred outside the UK/EU. Such transfers are safeguarded by Standard Contractual Clauses (SCCs) approved under the UK GDPR. We do not have control over the data collected by Google when you use Google Maps. Please review Google’s privacy practices for details.

For more details, please see Google’s Privacy Policy: https://policies.google.com/privacy.

8. Your Rights

Under the UK GDPR, you have the following rights:

  • Right to be informed.
  • Right of access.
  • Right to rectification.
  • Right to erasure.
  • Right to restrict processing.
  • Right to data portability.
  • Right to object to processing.
  • Right not to be subject to automated decision-making, including profiling.

To exercise any of these rights, please contact us at: sales@alcinaengineering.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.